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The authoritative biography of Warren Buffett was aptly named: Snowball . When a snowball starts at the top of the mountain, it can easily fit in your hand. It takes lots of rolling time to double in size, as its lightness makes it hard to pick up more snow. But there is a tipping point, at which the snowball reaches a critical mass, and when combined with gravity, the object doubles, triples, and quadruples in size as it picks up momentum. The snowball becomes an entirely different animal, functioning by its own set of rules.

The exact same can be said for how some -- but certainly not all -- billionaires make their money work for them. The 1% of investors play by a very different set of rules than us Main Street folks trying to save for retirement. Once they have reached a point at which their financial future is secure, they can take far more -- not less -- calculated risk with their wealth. And this is a tactic us non-billionaires can learn some lessons from.

A snowball tumbles downhill and speeds up.

Image source: Getty Images.

Let's investigate how the snowball of growth can be harnessed by any investor, from a billionaire to an investing newbie.

Limited downside, unlimited upside

Let's say you know someone with $1 billion who generally spends $10 million per year on "normal" expenses. As such, if all she did was invest her money in inflation-protected bonds, she could go on with the same lifestyle for 100 years without ever having to worry about money.

Most billionaires, however, don't do this. Why? Every case is different, but the kernel of truth is this: We don't care about only economics. Economics professors would have us believe all of our financial decisions are based on cold, hard numbers, when in reality, our money choices are based on a mix of psychology, culture, relationships, fads, dopamine and cortisol running in our bloodstream, and economics, as The Motley Fool writer Morgan Housel has said.

Billionaires want to grow their money for a myriad of reasons including for their ego, for philanthropic reasons, to pass onto their heirs, to help the world move forward, or to make the Forbes list.

One trick rich investors often use is to take more calculated risk. Think about it: If our hypothetical billionaire put $400 million into bonds, she could safely live her lifestyle for another 40 years without having to worry and probably for the rest of her life.

That means she could take the other $600 million and do pretty much whatever she wanted with it. It's not crucial to her retirement. Why not focus on shoot-for-the-moon projects that might not only generate e ven more wealth but also help the world?

Many of today's most famous businesspeople have put their personal wealth behind moonshot projects:

  • Elon Musk took everything he made from co-founding and selling PayPal to start Tesla , a manufacturer of electric cars and solar panels with a mission to accelerate the global transition to sustainable energy. The result? Today, he's worth more than $20 billion.
  • Larry Page founded Alphabet (formerly Google) more than 20 years ago. He is now worth $50 billion. And yet he still remains at the helm of the behmoth while his co-founder, Sergey Brin, focuses on moonshot projects to advance civilization.
  • Jeff Bezos loves failure , although you wouldn't know it from his $130 billion net worth. But a huge part of Amazon's success is that it tests hundreds of small ideas, enjoying the runaway success when a few, like Amazon Prime, hit it big.

And here's why these billionaires can do these things: Their downside is so protected that if any of their projects failed, they'd barely feel the effects. But if they catch lightning in a bottle with any of the projects, the results could be enormous and would drag the portfolio upwards.

Why is this so hard for most people to understand and practice? Because the psychological pain of failure can be too much for most to bear. Let's say our billionaire was one of the investors in Shark Tank . She invested in 20 different projects, and most ended up being failures. Here's what that might look like:

Chart showing hypothetical negative returns

Data is hypothetical.

But then a 21st project comes along. It ends up being so successful that it can fund the next runaway success -- like investing in Chipotle 30 years ago. Here's what those returns look like now:

Chart showing outstanding success of 21st investment

Figures are hypothetical.

Those tiny green bars that you can barely see on the left side of the graph are those very same losses from the earlier chart, just dwarfed by the massive returns of this single last investment.

Of course, being a judge on Shark Tank or running a global company like Tesla, Alphabet, or Amazon is stressful and time-consuming, and not necessarily an easy gig to snag. But for billionaires who want an investment vehicle with the same kind of dynamic returns, venture capital (VC) might be the answer. VC firms provide financing to small startup companies early in their development that look poised to disrupt their respective industry.

Motley Fool analyst Jay Jenkins said:

Most start-ups fail to make it the whole way, but every now and again one will dramatically exceed expectations. Facebook is a great example. Accel Partners invested $12.7 million in 2005. That investment was worth about $9 billion when Facebook went public in 2012. Venture capitalists make their mint on these outsized paydays; it makes it worth it to accept the high risk of failure on the hundreds of other deals they do that don't work out.

You don't need VC to apply these principles

Here's the sobering fact about VC for us non-billionaires: Investing in VC firms is something only accredited, high-net-worth individuals (read: usually multimillionaires) have the ability to do. But that needn't get in your way. There are two very simple steps you can take to give yourself the same exposure to outsized returns as these billionaires.

First, protect your downside. I have long believed that the best way to do this is to discover what your own level of " enough " -- in terms of material goods -- is to be happy. Study after study has demonstrated that once our basic material needs are met, things like relationships, purpose and meaning, engagement, and freedom of time play a bigger role in our well-being.

Here's the hitch: If you spend less money, you'll be saving and investing more money -- meaning you'll achieve a measure of financial independence far sooner than you otherwise would . It will be far easier for you to set aside money to protect your downside -- say, investments in inflation-protected bonds -- that frees up the rest of your money for such VC-like investments.

But you don't need access to VC. The Motley Fool cofounder David Gardner has made a career of VC-style investments in public companies, developing six signs to look for if you're searching for "rule-breaking" companies to invest in.

Along the way, he's had his share of flops, but the winners have more than made up for it. David originally bought Amazon for a split-adjusted $3.19 per share. A simple $1,000 investment made then is worth more than a cool half million today.

But -- and this is the key -- you must be willing to hold stocks for the long run to realize gains like this. David surely could have sold a long time ago; the stock has lost more than half its value multiple times since he bought it.

That might be a tough psychological trick to pull off. But if you aren't a billionaire and you want to invest like one, it's a trick you must master. If you can, your money will be working for you -- without you having to lift a finger -- for decades to come.

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John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Randi Zuckerberg, a former Director of Market Development and Spokeswoman for Facebook and sister to CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. Brian Stoffel owns shares of Alphabet (A shares), Alphabet (C shares), Amazon, and Facebook. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, Chipotle Mexican Grill, Facebook, PayPal Holdings, and Tesla. The Motley Fool has a disclosure policy .



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of NASDAQ, Inc.

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