Intel Capital Invests In New Zealand Technology Company Performance Lab

By Lucy Craymer

WELLINGTON--Intel Capital, the investment and merger and acquisition arm of Intel Corp. ( INTC ), has invested in a New Zealand technology company that specializes in real-time exercise measurement, analysis and virtual coaching software.

Financial details of the investment weren't released.

"The sports, fitness, health and wellness sectors are fuelling strong global demand for smart gadgets," said Sudheer Kuppam, Intel Capital Asia Pacific Managing Director. "Performance Lab's suite of products provides enduring value to the smart gadgets that customers are incorporating into their health and fitness regimen."

Performance Lab has a number of products that provide the next generation of intelligence for exercise and activity application and works across most fitness and wellness devices. It provides automated coaching in real-time to optimise a user's performance based on sensor detection.

Write to Lucy Craymer at

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