Fashion Discounter Rue La La Said Considering Sale; Gilt Interested -Reuters

Online fashion discounter Rue La La is considering a sale that could value the company at around $400 million, Reuters reported Tuesday, citing people familiar with the matter.

Boston-based Rue La La, which has eBay has a minority investor, has attracted interest from online shopping site Gilt Groupe, the report said, and has hired JPMorgan Chase & Co. ( JPM ) to advise on a possible sale.

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